The Birth of Venus Essay Example | Topics and Well Written Essays - 1000 words

The Birth of Venus - Essay Example For individuals like Plato and the other members of the Platonic community, there were two aspects of Goddess Venus. One is a form of physical manifestation; wherein she is responsible for the espousal of physical love in humans. The other is a form of divine beauty, responsible for arousal of intellectual beauty in human beings. All of these factors are important articulates for the success of understanding of manifestation of Venus. The defining ideology for the Venus motif is the alleviation of individual self towards the attainment of goals. One of the factors that define the ideology is the fact that the physical manifestation of beauty opens up the spiritual front. There is another ideology that frames this painting as a type of wedding painting. This is a necessary aspect of the painting system that takes care of all the needs. There is also a version that points to the fact, that it extols the virtue of Medici family (Lilian). They were the ones who commissioned the painting. There is a version that points to the original painting by Apelles. It was originally commissioned by Alexander the Great. The restoration of some of the paintings was not a possibility. This led to the creation of a second painting, which is superior to the first one. This according to some historians was a direct attempt at the continuation of the paintings in a significant way. This has ensured the development of a concerted attempt at the creation of value. The painting by Bottiicelli can be seen as a continuation of action for the completion of the needs of society. This may be a part of receptive act by Boticelli, towards the recreation of art. There is a strange degree of linearity on the painting, which is in departure to the styles found in the Renaissance. This was also contradictory to the approach that Botticelli had towards painting. This

Analysis of Major Characters in Great Expectations Essay Example for Free

Analysis of Major Characters in Great Expectations Essay Pip is the main character of this story. The whole plot of the novel revolves around him and his metamorphosis into an adult from an immature adolescent.  1. Immature: pip was highly immature. This characteristic in him can be clearly seen in pg 59 where he says but when she was gone, I looked about me for a place to hide my face in and got behind one of the gates in the brewery lane and leaned my sleeve angst the wall there, and leaned my forehead on it and cried. As I cried, I kicked the wall and took a hard twist at my hair; so bitter were my feelings so sharp were the smart without a name that needed counteraction. Pip cries so much, suddenly begins to have such a low self esteem, why? Just because a girl came and commented that he had coarse hands, wore thick boots and called the knaves Jack. Instead of standing up for himself, pip simply cries. This goes to show how immature pip was.  Pips immaturity is also seen in his romantic idealism. Ever since his first meeting with beautiful Estella, he always thought of her in page 101 he says, often after dark, when I was pulling the bellows for Joe, and we were singing Old Clem, and the thought how we used to sing at Miss Haveshams would seem to show me Estellas face in the fire, with her pretty hair fluttering in the wind and her face scorning at me. Often at such a time I would look towards those panels of black night in the wall which the wooden windows then were, and would fancy that I saw her drawing her face away and would believe that she had come at last. In spite of Estella being so insulting he instantly falls for her, rather for her loo ks. This again shows the immaturity in pip. 2. Generous and sympathetic: pip was generous and sympathetic, a fact that can be seen in his numerous acts of kindness throughout the novel. In page ___ he sympathizes with Magwitch and helps him escape. A small boy going out of his way to help a wretched convict! This goes to show how sympathetic pip was.  Not just sympathetic, pip was large at heart. He was generous. This can be witnessed in page _____ where he secretly buys Herberts way into business. The third example to show that pip was generous is in page 137where he says, as I passed the church I felt a sublime compassion for the poor creatures who were destined to go there, Sunday after Sunday, all their lives thru and to lie obscurely at last among the low green mounds. I promised myself that I would do something for them one of these days and formed a plan in outline for bestowing a dinner of roast beef and plum pudding, a pint of ale and a gallon of condescension upon everybody in the village. 3. Had a great desire for self-improvement: pip always wanted to better himself, better his condition and better his status. This trait in him can be witnessed in page 66 where he tells Joe, and that there had been a beautiful young lady at miss Haveshams who was dreadfully proud and that she had said I was common, and that I wished I was not common, and that the lies had come of it somehow, though I didnt know how. Moreover his deep desire to improve in life, to be Uncommon is also seen in page 68 where he goes to one of his relatives, Biddy to get educated from her. He says, when I woke up the best step I could take towards making myself uncommon was to get out of Biddy everything she knew.  In page 164 he asks Herbert to correct his mannerisms if he found them un-gentlemanly. He says, I further mentioned that as I had been brought up a blacksmith in a country place, and knew very little of the ways of politeness, I would take it is a great kindness in him i.e. Herbert if he would give me a hint when ever he saw me going at a loss or going wrong.

The Salem Witch Trials, the Crucible, and McCarthyism :: Arthur Miller McCarthyism

The Salem Witch Trials, the Crucible, and McCarthyism Historical Overview and Brief Analysis Amidst millenniums of debate, argument, and conflict concerning racial prejudges and those issues which surround their implementation, there has consistently existed a certain historical prejudice regarding various stereotypical ideas for those things which people cannot understand or explain logically. While more contemporary examples of such circumstances include concepts such as McCarthyism, it is generally accepted that the most classic example of all such social tragedies based on fear and ignorance is that of the colonial era's Salem Witch Trials. While McCarthyism was illustrated as a widespread fear of communism that led the United States to pursue unnecessary investigations, imprisonments, and often unprovoked acts against those who were often only remotely accused of being a "dreaded communist", the Salem witch trials led to well over a dozen executions of local women accused of practicing witchcraft and directly associating themselves with "evil magic". Although the two historical periods were parallel in their nature and content, it can be argued the much earlier witch trials were the more severely inhumane and irrational as they rendered a constant trend of senseless deaths with little or no justice ever prevailing. The Salem witch trials were held during the year 1692 in Salem, Massachusetts Bay Colony. Beginning in May of that year, the proceedings led to the hanging deaths of nineteen suspected witches and the imprisonment of many others over the five months that would follow. The courtroom episodes of those being tried for witchery were complete, and utter travesties of justice. Women were actually considered guilty as accused until proven innocent. In addition to the known hangings, other cruel forms of punishment such as the burning of "witches" on a stake and the slow torturous human crushings by brick are evidenced to have existed as Salem's "justice" for their alleged witches. (Brown., Pages 37-41;43). That which is said to have initiated the trials and related hysteria has become an historical irony in our time and is the subject of many contemporary jokes and theatrical performances. Caused by the accusations of a few young girls against women in the Salem community; a special court was convened; and trials grew quickly into socially stereotypical prejudices regarding any women seen acting out of or performing "witchery". Within time the social chaos did not even exclude Salem's more prestigious women as the local governors wife was even implicated in accusations of witchcraft.

Kellogg’s® Special K® Target Market Report Essay

Introduction As we know breakfast is one of our daily meals, it is the first meal of the day. However come to this modern era we eat out the lifestyle to makeup our breakfast itself more enjoyable and healthily. Due to the sufficiency alimentation contain in the breakfast cereal, nowadays most of the people are concentrate on it as taking it for breakfast. In this report, I’m going to segment on breakfast cereal industry base on the combination of geographical, demographic, psychographic and behavioral variables. I would like also select one product from the industry itself and describe how the product is positioned. The product that I have been chosen is Kellogg’s – Special K, which is manufactured by The Kellogg Company itself. 1.0 Segmentation Theory Segmentation as known as a process of distinguish buyers which differ in several ways into groups regarding to their needs, characteristics or behaviour. Market segments exist within feckly market. As a marketer, they have to try to different segmentation variables, alone and in combination to find out the best and most meaningful way to identify and analyze the market structure so it is more easily for marketer to achieve in business market ( Kotler. P et al.2006, 218 ). A seller will create a separate marketing program for each buyer as classifying according to their personal preference. Market segmentation comes before the second step and third step, which is market targeting and market positioning in develop idea of targeting market. There are four main major variables to observe in order to analysis consumer market segments, which is:- ( i ) Geographic segmentation Geographic segmentation will be analysing the different geographical such as region, city size, population density and climate. Firms will decide to progress their market into region as one or a few geographic variables according to the geographical differences. ( ii ) Demographic segmentation Demographic segmentation consists of identifying which variables which include age, gender, family sizes, family life cycle, income, occupation,  education, religion and nationality. Demographic segmentation is the most popular element for segmentation analysis as consumer wants and demands are observe throughout the demographic segmentation ( Kotler. P et al.2006, 230 ). ( iii ) Psychographic segmentation Psychographic segmentation are divided into different groups based on socioeconomic, status, values, attitudes and lifestyle grouping and personality. Basically, psychographic segmentation is used to combine with others segmentation variables as to analysis consumer market segments. ( iv ) Behavioural segmentation Behavioural segmentation that enables buyers to group which are purchase occasion, benefits sought, user status, usage rate, loyalty status, readiness stage and attitude towards product. Behavioural variables also trusted as the best starting point to identify the market segments. As mentioned, segmentation is the element for attempt targeted market and effective marketing plans. Thus, a clear picture and a detailed analysis for the market segments enable a firm to decide the marketing strategic in particular segments. Furthermore, a firm can also benefit from the multidimensional approach to market segmentation and the affiliated benefits are included better matching of customer needs, enhanced profits for business, better opportunities for growth, retain more customers, target marketing communications and lastly, gain share of the market segment. Eventually, a firm definitely will benefit from the multidimensional segmentation as they adopted it. 2.0 Target Market Identification Kellogg’s ® Special K ® is a lightly toasted, lightly sweetened rice cereal, high in flavor sort of breakfast cereal. Basically, it contains 7 fundamental vitamins and minerals which are essential nutrients that be supposed to contains in our breakfast. 2.1 Geographical traits Target market for the product Kellogg’s ® Special K ® are basically stressing on the urban city zone. Busyness lifestyle that implement by the residents result in none alimentation breakfast taken as their very first meal of the day. Targeting on this particular issue, Kellogg’s ® Special K ® are especially made-up for the urban residents. As we known, breakfast cereal can be taken rapidly and Kellogg’s ® Special K ® absolutely satisfy the time lacking issue in pragmatic lifestyle. Furthermore, sufficiently vitamins and minerals contained in Kellogg’s ® Special K ® intent to replenish to the residents who lack of nutrients to go with daily activity. Currently, Kellogg’s ® Special K ® is not only purchasable in nationally but also internationally and it considered as an internationalization’s breakfast cereal. 2.2 Demographic traits Basically, Kellogg’s ® Special K ® is designed for women who want to take the first step at breakfast to help manage their shape, yet there’s no gender, age, life cycle, occupation, education, religion and nationality barrier. Kellogg’s ® Special K ® can be consume by everyone who is concern overall condition in health, and this product especially recommended to the senior citizens and the busyness urban residents as it helps on boosting their metabolism. Nevertheless, the Kellogg’s ® Special K ® product can only purchase by those who have higher income as it is sort of the luxury breakfast cereal and it definitely suitable for urban residents as most of them receive a high wages. 2.3 Psychographic traits Kellogg’s ® Special K ® consider as a luxury product as it cost $16.40 for each and it is much suitable to consume by buyers who have a higher wages. Urban residents are wealthily and Kellogg’s ® Special K ® fits them well as the consumption for their breakfast. Therefore, regarding to the study of VALS lifestyles, it involves study that measuring consumers’ main AIO dimensions, which is activities, interests and opinions. Kellogg’s ® Special K ® is the higher level status product and it is most probably consume by those who are the higher and medium class in socioeconomics,  which have luxury income and affordable for Kellogg’s ® Special K ®. Kellogg’s ® Special K ® consumers are human being who concern to live out an outstanding, healthy and enjoyable lifestyle. They consume Kellogg’s ® Special K ® as result in they attach importance to the essential vitamins and minerals, which are important as part of a ba lanced meal. 2.4 Behavioural traits People who consume Kellogg’s ® Special K ® is much concern to health if compare to the others. Fundamental and various kind of vitamins and minerals become the major element of the consumption of Kellogg’s ® Special K ®. In this compressive stressed century, people are too busy until there is insufficient time for them to take a breakfast. Yet, they need a product which sufficiency provided them the nutrients to start up their daily activity, and this is the purpose Kellogg’s ® Special K ® made for. Most of the consumers reckon that Kellogg’s ® Special K ® gives the essentials of a breakfast and they trust in taking Kellogg’s ® Special K ® is way better instead of eating the breakfast which prepared by themselves. Indirectly, it forms a bound between the consumers and product, which is loyalty to the product. They trust, purchase and consume on Kellogg’s ® Special K ® as Kellogg’s ® Special K ® can lead them to an ideal lifestyle. 3.0 Visually Representing the Target Market Kellogg’s ® Special K ® Geographical traits As we can notice from the packaging of Kellogg’s ® Special K ®, every single word on that particular packaging has been returned in English language printed on it as English is the common language in Australia. Besides that, English also cognizance as the international language in this century. Eventually it shows that the target market for the product Kellogg’s ® Special K ® is differentiated into a lot of geographic variables all over the worldwide. Demographic traits As mentioned, Kellogg’s ® Special K ® is sufficiency alimentation contained and it’s an excellent source of 7 vitamins and minerals. Thus, the target market for the product Kellogg’s ® Special K ® itself is people who require abundance daily nutrients regardless to gender, age, life cycle, occupation, education, religion and nationality barrier. Kellogg’s ® Special K ® contains just 17% sugar, meaning that one 30g serving contains just 5g per bowl, around 1 teaspoon – this is much lower than that contained in other breakfast foods and half that contained in toast with jam (Special K Original. 2009)! It is also 99% of fat free and especially recommended to the women, who keen to kick start to healthy weight management. A great deal in protein will also give them a boost to their metabolism. A malty taste plays a important role to allure their appetite as consuming an enjoyable breakfast. A perfect health weight management Psychographic traits Nowadays, woman and ladies intend to manage their body shape and live out a healthier lifestyle. As we can see from the packaging, a 99% of fat free definitely will attract the consumption by woman, as it is a simple and convenient weight management program. The K letter itself shows in artistic form to inspire the picture of a prefect body shape to the consumer. Besides that, a well looking packaging of Kellogg’s ® Special K ® designed to deserve the purchase cost. It is also shows the ‘snob effect’ as consume it because it is one of the luxury breakfast cereal. All of these have been shown in the pictures of the part of psychographic traits. Behavioural traits Most of the consumers have the some thought towards Kellogg’s ® Special K ® product, which is lead them to a healthier and better standard of health’s condition. The image of cereal which contains 7 fundamental vitamins and minerals will provide sufficient nutrients to the consumers to kick start their brand new day. It helps to form a healthy body by providing the essential nutritions as what written in the nutrition information panel. Reference list Kotler, P. Adam, S. Brown, L. and Armstrong, G. 2006. Pearson Education Australia. Principles of Marketing: Analyzing consumer market segments. Kotler, P. Adam, S. Brown, L. and Armstrong, G. 2006. Pearson Education Australia. Principles of Marketing: Market targeting. Market segmentation – Why segment markets? http://tutor2u.net/business/marketing/segmentation_why.asp (Accessed September 1, 2009) Special K Original http://www.kelloggs.co.uk/whatson/specialk/forum/nutrition/our-products/special- k-original/9230/view-topic.aspx (Accessed September 1, 2009)

Customer LIfestyle and Behaviour

According to ‘DC, it is important for local companies in Malaysia to have a good understanding of the marketplace for their products and their target customers before engaging themselves in online retailing to ensure that they are able to develop more effective ND meet the requirements and expectations of their online shopping customers (Deadline Chug AFAIK Hard, All. Kuwaiti, and Husbanding bin Small, 2006) Demographic influences online consumer behavior Demographic based on variables like age, gender, income and occupation which can influence consumer behavior dramatically.Age Graph 1: Statistic for Malaysian Online Shopping- Age Sources: http://humanities. Com. My/blob/online-shopping-statistics-in- Malaysia. HTML Graph 1 above shows the Malaysian online shopping which affected by age. Statistic shows the highest rank is 26 years old to 30 years old because most of hem are single and non-married nations and they have the ability to purchase in online shopping. However, the l owest rank of the age is 21 years old and below because majorities are students and they do not have financial to purchase products and services instead of their financial is control by their parents.Gender Figure 1: Percentages of gender in online shopping Sources: http://UCLA. Com/business-hemline-shopping-scenes tm_source=afterburner=feed=Feed:+Kclau+ In perception of genders, statistic shows that males (56%) are more active on online purchasing while the females (44%) are catching up. This is because most of males are sensitive in technology gadgets and they are better in purchasing convenience important products. Whereas, females purchase products emotionally and individually, which means most of the time they purchase clothes, shoes, bags, cosmetics etc.Especially females who are below 21 years old always purchase K-pop stuffs via online shopping. Income Table 1: Income in Malaysia Sources: http://www. acAcademiaedDueownload Figure above shows the average of MaMalaysianannual income. Nations who earned less than RMARMY000 will always enjoy online shopping because they can look for cheaper products. However, the frequency of online shopping will decrease if the income increasing because they have ability to purchase expensive and quality products Occupation Chart 1: Statistic for Malaysian Online Shopping maMalaysiahtHTMLigure above shows the statistic of online shopping.The statistic shows that top management executive always used to online shopping as they need to up-to-date for the new products, technologies and systems so that they can earn the profit and reduce the cost. However, most of the retired and unemployed nations are laggards and they are not familiar to online shopping. Online buying behavior There are Top 6 Online shopping sites in Malaysia. However, each online shopping site has their own characteristics and specialty. LeLongmyMynd eBay Malaysia are the most popular local auction in Malaysia that you can search for the cheapest price of g adgets, DSDSSSLameras, computers and fashions.Customers also can look for discount and great offer in this website. ZaAzaleamyMynd LuLovelaceashion are the most well-known boutique websites that every customer loves to browse especially females because they can buy a lot of clothes, bags and shoes without shipping cost and every purchased items will send to house. SuSuperblyalaysia is backed by MaMaybugor shop luxury and quality products online at affordable cost. Whereas BeBustyorld is the online shop for cosmetics, fragrances, skin care, make up and health care.Table 2: Summary of Top 6 online websites (self-made) Frequency of Shopping Online Table 3: Frequency of Shopping Online Sources: http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 Chart 2: Frequency of Shopping Online Sources: Self-made According to table 3 and chart 2, the highest percentage of frequency of shopping online is about once a month (24%) and the lowest percentage of frequency of hopping online is almos t every day (1 This is because MaMalaysianre busy in their work and family and there are some people who are still believe that the security still dangerous.Respondents purchase online Table 4. ; What respondents purchase online ; http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 Sources. Chart 3. Based on the table 4 and chart 3, clothes and fashion accessories are the highest percentage which MaMalaysianill purchase online because there are many types of cheap clothes and they can shop around before purchase. ZaAzaleamyMys the example f clothes and fashion accessories website. Figure 2: ZaAzaleamyMyources: http://www. zaAzaleacoComy/YHowever, the lowest percentage of purchase online is white (major) appliances such as refrigerator because consumers prefer to see the quality of the appliances more than the price. If the quality of appliances is higher and the usage is long, consumers will afford to purchase if the price is not so expensive. Reasons of purchasing online Base d on the pilot test, 73% of MaMalaysianre prefer to purchase clothes and fashion accessories because it is hard to find suitable clothes in a day and it is wasting of immimef they purchase via offline shopping.They can do some research like price, shipping cost, services and varieties of products from different website. Besides, 40% of MaMalaysianoves to purchase books from online because there are some books are not selling in Malaysia such as â€Å"DuDeducefrom China. These books are recommended by every Chinese teacher but due to the low demand, these are not supply in Malaysia. So, MaMalaysianho are interested in these books only can purchase via online. Moreover, they will save their money as they will only direct and focus on what they should purchase.Unlike offline shopping, MaMalaysianill buy additional items instead of purchase their needs and wants such as physical stores that use the product placement and sales to attract them to purchase items. In addition, there are 25 % of the nations will purchase toys from online like minions, piupchucknd etc. Furthermore, 24% of MaMalaysianrefer to purchase medical supplies and cosmetics through online because some of the medical supplies and cosmetics difficult to purchase in Malaysia as they have not be approved by Malaysia's government. Environmental factor drives/discourages of online shoppingEnvironmental factor include political (also includes legal) and social which will influence the online shopping. In Malaysia, there are some cyber laws to protect nations for example Digital Signature Act 1997, Computer Crime Act 1997, The Copyright Act 1997, The Communication and Multimedia Act 1998 and The Electronic Government Activities Act 2007 (NiKnitmoMostgoGobmyMy2010). Those are positive influence to nations who are decided to have online purchasing. However, social cases have affected consumer bebehaviorhat there are negative incidents were happened for online purchasing.For example, nations fear of online purchasing because it is not security via online transaction, which means there will be spsparen your computer like personal data and account number will be detected and stolen. Negative impact from the environmental factor will be hard to boost up Malaysia's economic. Moreover, It is hard to identify the quality of the product like most of teenagers nowadays prefer to buy K-Pops' albums, posters and so on through online and they feel angry and disappointed that the products that they purchased are not in good quality.Psychological factor drives/discourages of online shopping MaMoscowierarchy can be used to represent the psychological factors which developed by Abraham MaMoscown year 1943. MaMoscowierarchy shows the drives and discourages of online shopping. Figure 3: MaMoscowierarchy Sources: http://www. psPsychologicallycoComlblobide-and-seek/201205/our-hierarchy- needs MaMascotsierarchy is used because MaMalaysianeed to have a comfortable and easy lifestyle. After they know the n eeds and wants via online purchasing, they will ask for safety which is security in morality, family, health and resources.However, if they got the negative feedback from friends and family, they will not onuntiedo purchase products and services via online. Meaning, nations must go through first step which is physiological before they enter to other layers. China Demographic Age Figure 1: percentage of age purchase online Source: http://www. fzFizzlingcoComnfo/view/2011 _6/1 51020438. htHTMLrom the graph we can see that 18-30 years old people is the most percentage to choose online shopping, the age below 18 percentage is almost similar with age between 31 and 35. Ages at 36 above are less to choose online shopping.We also can see that age between 18 and 24 the percentage growth very fast. Basic this, we can now that in China, young people are more prefer online shopping than old people. Figure 2: percentage of income purchase online Source: http://www. emNearsightedlycoComouurinals htHTMLarArticled723343&sh0†². FhFifthhe online purchase group in China is more in low-income family. It is get 62. 9%. (Lower than CNCCNY000 per month); the middle incomes get 35. 5%. (Higher than CNCCNY000 but lower than CNCCNY0000 per month); and the high income family percentage lust 1. 6%).Gender Figure 3: Gender percentage of China online purchase. Source: http://www. liLionfishcoComcnCNNeb/oversea_show. asAspsArArticled34279 From this graph, we can see that online purchase in China, male is more than female. It is have different with our traditional concept. The male to female ratio was 5. 4: 4. 6, slightly more male consumers. Occupation Figure 4: Occupation percentage of online shopping Source: http://www. liLionfishcoComcnCNNeb/oversea_show. asAspsArArticled34279 For occupation, student this group is get percentage 20. 4%. Technical, worker and basic social worker almost get 39. %. However, the high level managers Just get 2. 2%. From there we can see that the distribu tion of Job, age, income is the same. Education Figure 5: Education of online shopping From this graph, we can see that the education has negative relationship with the percentage of online shopping. The more education level higher, they will lesser online shopping. Online buying behavior There are a lot of online shoppers in China. But mainly market is share by around 9 brand of online shopping company. The first place for China online market is TmTamaleIt can get around 50. 8% market shares.And the second place is JiJinglingIt can get around 17. 1% market shares. The third place is TeTangentIt can get around 5. 6% market shares. The details are as below: Figure 6: market shares of China online sales Source: http://www. chCinematographiccoCom836/china-online-shopping-market- snapshot-for-q2sq013/ Frequency of item purchase online Figure 6: Frequency of purchase online in China Source: http://www. reArchdiocesancoComtHTMLeport/2010/5970. htHTMLn China, most people online shopping ar e about twice to four times per month. And only 3. 8% people no shopping online experience.As this research, we can find that online shopping is very general in China Attitude Nowadays, online shopping becomes more and more popular in China. In these 10 years, more Chinese choose purchase online. Especially the young generation, they refer purchase online than shopping at store. During the survey, there are 47. 4% people prefer online shopping, 40% have no attitude and 12. 6% people dislike online shopping. (ReRestheHerscoCom2013) Some of people who have online shopping experience worried about the quality of the product and the post purchase service.During the survey, around 55% people worried about the quality, and 27. 1% people worried about the post purchase service. (ReRestheHerscoCom2013) So the most online shopping people's attitude is choosing the famous online shopping website and good evaluate shopping store. Reasons of making purchases Price Online product is always cheap er than the one in shopping mall. It is because online shopping can save the capital for rent store, transportation, and so on. And there is no agent to deduct a percentage from a sum of money. So the price is always cheap for customers.Compare For online shopping website, there are thousands of stores for the customer, and every store has different products for customer to choose. So the consumer can easily to compare the same product from different brand or store. It is better for consumer to make evaluation. Time Online shopping can save time for the people who do not have enough time for hopping. Shopping online Just clicks the mouse, and then you can purchase what you want. It is fast and easy for you. Environmental and psychological affect online shopping Environmental In China, the environmental pollution is a big problem.The automobile exhaust is the one reason leads that. So the companies provide the website for people shopping online. It can decline the pollution and make a healthful life style. For the customer, they also prefer online shopping. The environmental pollution is bad for the health. People inhale hazardous substance can lead many types of disease. The bad weather lsalsoan lead less shopping for sell in store. But online shopping will not have this kind problem. Whatever raining, snowing, or clouding outside, it will no effect of online shopping. For the company, it will keep the sale stabilized.For the online shopper, they can purchase their favorites product any time. So the environment can affect online shopping. Psychological Online shopping no needing use the real money, they usually use the credit card to pay. The customers do not have the behavior pay the real money, it will lead they have less conscious of money, thus no control for purchase. For the online shopping ommanyit is an advantage thing. But for customers, they usual regret after purchase. In another hand, online shopping have model to show the product to the consumers. The visual stimulation also is a point that leads more purchase behavior. People believe that the same effect of product will come to their own. Actually, different people suit for different things. Model has standard stature, and beautiful face. But not all the consumer has that. So we can see that the psychological also a point to affect online shopping. Japan Demographic influences online consumer behavior of Japanese in terms of age, ncincomegender and occupation (KoKettlend Keller, 2012). Age In terms of age, Japanese are mostly made up of generation of middle-age group of people.From the statistic shown below, Japan might not encounter the same issue of aging like Singapore as the number of young-born generation is increasing and there is a pro for Japan to accelerate their economic transformation. Figure: Average age of Japanese Source: Ministry of Internal Affairs and Communication Gender in Japan Figure: Average Gender in Japan From the graph above, it is vivid that the wom en dominated the Japan population, and then followed by men. There is about 25. 5 million of married couple which forms their family. Only a small part of people are in widow state.Disposable Income Figure: Disposable income of Japanese families It is analyzed that a family with a working head-of-household had a gross income of Yen 562,094. It is notable that the steep increase in disposable income in December. This is due to the year-end bonuses that Japanese workers received. Occupation and Lifestyle There are six type of popular occupation in Japan which is teacher, fisherman, models, physical therapist, engineer and chef. Japanese people enjoy a high standard f living, and nearly 90% of the population consider themselves part of the middle class.However, many studies on happiness and satisfaction with life tend to find that Japanese people average relatively low levels of life satisfaction and happiness. Japan Consumer Online Shopping Behavior Figure 1. 0: Frequency of online sh opping in Japan Source: http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 From the analysis of the chart above, it can be identified that the online shopping behavior of Japanese is very active. 36% of the respondents will shop online for almost every week. The highest number of Japanese, about 18% will shop online for about once every two weeks.In general, Japanese online shopping is categorized as purchased online regularly as more of the people will be online shopping within a month. Figure 2. 0: Frequency of items purchased online in Japan From the above chart, it can be analyzed that most of the Japanese like to purchase the clothes and fashion accessories by online shopping. This is due to the modern thinking and Y-generation style. The second preferred items that Japanese purchase online are food and drinks. This includes the fast food restaurants as the people owdoodadsre very busy of their hectic life and work. After that, it is followed by books category.This inclu des the magazines, newspapers, e-books and so on. This is quite common among Japanese because they like reading pretty much. Meanwhile, stationeries and major appliances shared the same dividend of 5% respectively. Toys score the least for 4% because the parents are more likely to bring their children to buy the toys in shopping complex rather than online shopping. Reasons for Japanese to make such Purchases Generally, Japanese perceive online shopping to be convenience (71 %) and easy 29%), with 62% of the respondents claiming that online shopping is easier than shopping via offline catalogue and telephone (Freeze, 2000).In the pilot test survey, a questionnaire is distributed and the respondents are allowed to make more than one reasons of purchasing online. For Japanese, according to website of online shopping behavior in Asia(2013), 78% of the respondents indicated that secure payment facility and convenient payment methods are the driving force. This is because they are confide nt towards the money transfer between bank and mobile phone which needs deidentificationhen they purchase online.From the website of online shopping behavior in Asia(2013) too, 86% of the respondents viewed that price and value is the most important factors because many times for conventional shopping they tend to spend a lot more than the required expenses like eating out and trtravelingFrom the analysis too, it can be identified that Japanese are really not concerned about the reputation of the website and customer service of the website. For 82% of them provide opinions that low delivery charges will be their major concern since some of he websites provide free shipping of they purchase till certain amount of money (Freeze, 2000).Furthermore, Japanese are quite neutral towards the speedy transaction of the website. Plus, 70% of them are more focus towards promotional offers because they can find great deals everywhere, that made up for shipping and handling fees (Freeze, 2000). E nvironmental Factors Drives/Discourage Online Shopping Japan has always been perceived as one of the world's healthiest societies. Japanese consumers are increasingly conscious of their health. Despite the issue of pollution ndNDegree of polluted of environmental factor, Hawkins and MoMotherboards010) mentioned that Japanese more likely to purchase online.Besides that, they would not have the problem of finding a parking place. This means that environmental consciousness has been emerging and results in active online shopping in Japan. A survey conducted last year by the global advertising agency J. Walter Thompson found that 51 percent of Japanese consumers are more focused on the environment(ScCoffmannd KaSankt al, 2010). The survey found that the Japanese will buy environmental friendly products in the next five years extensively.